Developer competitor analysis — a map of the buyer's real alternatives, not a list of rivals

Portal data and registers, not opinions

Most “competitor analysis” is salespeople's impressions and a few screenshots. I build a map of alternatives on hard market data: portal listings, ad libraries and public price registers. Since 11 July 2025, Polish developers have a statutory duty to publish offer prices daily to dane.gov.pl — this changed the information structure of every micro-market and created a basis for comparisons that didn't exist before. I work on facts, not on what a competitor claims about itself in a brochure.

• Your investment's price position against specific rivals: expensive, in-market or cheap — with numbers, not a hunch
• Absorption pace: how fast competitors' units sell and whether price is the brake on their pace
• What is actually included in a competitor's price — finish, parking, fit-out — because comparing PLN/m² alone can mislead
• Competitors' messaging: how they justify their price and what they promise the buyer
• Market gaps: what nobody nearby is showing that you can turn into your argument

Price positioning that protects margin

Price is the most expensive decision in the whole project, and most often made by gut feel. I set your offer against the buyer's real alternatives and show where you have room for a premium, and where price quietly stalls sales and forces discounts. I use quantitative models — price premiums for specific attributes, not round statements. The outcome isn't a document for the shelf, but a clear answer: can this micro-market carry your price without discounts, or does the foundation need correcting before the first campaign goes live.

One entry point, not a service in isolation

Competitor analysis isn't an end in itself — it's the MARKET layer everything else starts from. Without it, your positioning, offer, website and campaigns rest on guesswork. I do it as one person who ties the whole thing together: the same analysis that sets your price position decides, weeks later, the message on your investment site, your sales team's arguments and which channels you point the budget at. That's why the conversation worth having isn't about the analysis alone, but about the whole sales system behind the investment.