Insights · Essays
Data, not narrative.
I write for developers who want to understand their own results before adding another media budget. No narrative. Numbers only.
- 01Read
Does the investment make market sense — analysis before marketing
Before you commission a website and a campaign, check whether the project — in this location, with this offer and price — makes market sense at all. The most valuable thing isn't a number; it's the order of thinking.
29 June 20269 min readStrategy · Market analysis · Due diligence - 02Read
A developer website that sells: what to require before the next redesign
A pretty investment site isn’t the same as an effective one. Most developer sites lose conversion on things that have nothing to do with aesthetics — here’s what to require.
25 June 20267 min readWebsite and conversion · Developer marketing - 03Read
Developer sales funnel audit: where sales leak between lead, reservation and deed
A reservation isn’t a sale. Seven places where the result leaks between lead and notarial deed — and the most expensive leak, the one no report shows.
25 June 20267 min readSales and funnel · Market 2026 - 04Read
How to restart a stalled residential development
Projects that started and then stopped lose the market's trust. A method to rebuild it: a digital-footprint audit, facts over promises, photos from the site instead of renders.
24 June 20265 min readMethod · Positioning · Project restart - 05Read
Harvard explained this in 2011. Most Polish developers still haven't acted on it.
Four numbers from Harvard Business Review 2011 that fifteen years didn't change — and the list of places where revenue actually leaks between first contact and signed deed.
April 29, 20267 min readSales · Lead Management · Revenue Operations - 06Read
We had the plot. That isn't an investment strategy.
Most of a developer's sales problems don't start with the campaign. They start much earlier — at the table where someone said “we have the plot, we're building”.
April 24, 20268 min readStrategy · Analytics · Due diligence - 07Read
The premium on “new” has vanished.
For the first time, transaction prices on the secondary market have overtaken primary. Not gradually — the premium on “new” is gone.
April 23, 20263 min readMarket data · Positioning - 08Read
Leads rising. Margin leaking.
March's record isn't the start of a housing boom. It's pull-forward demand ahead of drastically worse financing — and a test many developers will fail.
April 15, 20266 min readRevenue Operations · Sales analytics