01Strategic Advisor | Residential

Warsaw · Polish Market · Residential Developers

I bring new developments to market. I've done it with the largest.

Not an agency with a service package. One expert who takes over the topic and owns the result: analysis, pricing, website, campaigns, client handling.

Sales launch in 2–3 months? The decision is now — a proper market entry takes 6–8 weeks to set up.

From a family that has built in Warsaw for generations.

ROBYGNovisaAPSYSImmobartDevita
02

The entire sales of a development, in one hand.

Analysis, offer, pricing, website, campaigns and CRM as one system — not six vendors to keep track of.

03

Sales stalled? I know where the result leaks.

Leads come in but units sit — usually the problem isn't the budget, it's the sales mechanics.

04

You hand it over and get your peace of mind.

You build. I take sales on myself — from market entry to the last unit.

Trusted me on their investments

  • Logo ROBYG
  • Logo Novisa
  • Logo APSYS
  • Logo Yuin
  • Logo Denya

These developers trusted me. Want the same? Call.

Call: +48 720 960 708
Zbigniew Dukaczewski — strategic advisor for residential developers
Zbigniew Dukaczewski

Strategic advisor — marketing and sales for residential developers

Not a banner agency. I step in like a board member: I set up go-to-market, recover sales and connect marketing with the CRM so the investment sells faster and at a higher margin.

10+ years
in developer marketing
20+
developers
50+
projects
Warsaw
and the whole Polish market
02Two situations where I step in

You're entering the market — or you're recovering sales.

Two different problems, one way of working: I take over the topic, build the system and own the result. The board gets decisions to approve, not more reports.

Sytuacja 101

You're entering the market with a new development (or your first company)

I set up the full market-entry package from the start: analysis, pricing, positioning, website, campaigns and funnel as one system. No learning on your project — I've done it with the largest.

Sytuacja 202

The development is live, but sales have stalled

I find where the result leaks — between the ad, the website, the phone, follow-up and CRM — and give you a recovery plan. Usually the pace can be lifted without a bigger budget.

03How this differs from an agency

You don't get a list of tasks and questions. You get decisions to approve.

Agencja

An agency waits for a brief.

Ja

I know what needs doing — I've done it with the largest.

Agencja

An agency adds channels and reports reach.

Ja

I build the system and report sales.

Agencja

An agency is one more party to manage.

Ja

One point of accountability — I take the topic off your plate, I don't add to it.

Agencja

An agency tests on your budget.

Ja

I don't learn on your project.

It's not that agencies are bad — it's the format of work. An agency delivers services. I take responsibility for the result.

Call: +48 720 960 708
How it works

The commercial system of a developer — and where results actually leak.

Every project has its system: market, offer, pricing, communication, leads, CRM, sales. When one connection breaks — results drop. I diagnose it, fix it and scale it.

MARKET
POSITIONING
PRICING
COMMUNICATION
OFFER
CRM
SALES
04Complete package

This system isn't theory — it's the package I install for you

Bringing a new development to market: market and competitor analysis, pricing, positioning, strategy, website, creative, funnel and CRM — the whole sales mechanism built and run by one person. Not a patchwork of five vendors.

Rynek pierwotny · Warszawa
05Selected results

Sell faster. At a higher margin. Without discounts.

Concrete numbers, concrete clients. Details and context of each case discussed in a project conversation.

Novisa01
1960

units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.

ROBYG02
+20%

clients on the same budget — after optimising attribution, lead qualification and sales office response speed.

Devita03
212

units per month — after changing offer positioning and rebuilding the project communication structure.

Full context, scope of work and mode of engagement discussed in a conversation — without marketing fluff.

06What I do — beyond strategy, in execution too

Strategy is the start. Results come from execution.

Once the direction is set, I stay with the project and run the implementation — from the investment website, through campaigns, to the CRM and reporting.

01Strategy and market entry
  • Investment go-to-market
  • Positioning and offer
  • Pricing and discount policy
  • Launch plan
02Execution and materials
  • Investment website
  • Google and Meta campaigns
  • Property portals and OOH
  • Social media, video, visualisations
03Sales, CRM and data
  • Sales funnel audit
  • CRM implementation and clean-up
  • Attribution and reporting
  • Follow-up and sales-pace optimisation
07Selected projects

Marketing for residential developers — selected investments

Projects where I worked on market entry, communication and sales — in Warsaw, Wrocław, Łódź, Silesia and the Tri-City.

Visualisation of the Baltic Luxury Residence aparthotel in Międzyzdroje
01Baltic Luxury Residence

Aparthotel · Międzyzdroje

Visualisation of the Wille Wrocław investment
02

Wille Wrocław

Wrocław

Visualisation of the ROBYG Jagodno investment in Wrocław
03

Jagodno

ROBYG · Wrocław

Visualisation of the Zielony Tarchomin investment in Warsaw
04

Zielony Tarchomin

Warsaw

Visualisation of the Zacisze Wilanów investment in Warsaw
05

Zacisze Wilanów

Besim · Warsaw

Visualisation of the Harfowa Residence investment in Warsaw
06

Harfowa Residence

Warsaw

Visualisation of the Bońka investment in Łódź
07

Bońka

Łódź

Visualisation of the Park przy Stawach investment in Katowice
08

Park przy Stawach

Katowice · Silesia

Visualisation of the Apartamenty Królewskiej Huty investment in Silesia
09

Apartamenty Królewskiej Huty

Chorzów · Silesia

Visualisation of the 1 Aleja investment in Gdańsk
10

1 Aleja

Gdańsk · Tri-City

Visualisation of the Spring View investment by developer Denya
11

Spring View

Denya

Regions where I worked on investments:

Plus projects for Hevi, Devita, TWG, Besim and Primacasa, among others — I discuss the context of each in a call.

Let's talk about your investment
Tool · 2 minutes · you send nothing

See where your sales funnel is leaking.

7 questions. You answer in your own operation, result straight away. See on which stages — between lead, reservation and deed — you lose the result.

Take the self-check
How I work

One person runs the entire sales of a development.

Instead of five separate firms speaking in five different voices.

Today
Naming
Website
Adsmargin leaks
Pricing
Sales officeleads vanish
ZDOne person. One system.
01Go-to-market

Discovery

Before the first ad: the developer, the project, the market, the entry window.

02Go-to-market

Positioning & pricing

What this development is, for whom, and what it truly costs.

03Go-to-market

Market entry

Offer, name, site, campaigns and CRM — one coherent launch.

04Diagnosis

Funnel & CRM

Response time, follow-up and data — you stop losing buyers.

05Execution

First deed

The goal isn't activity. It's a signed notarial deed.

50+
developments
10+
years in development
20+
developers

No commitment · ~30 min · a concrete recommendation at the end

About

For over ten years I've worked with developers who need more than another campaign.

Zbigniew Dukaczewski

Zbigniew Dukaczewski

Strategic Advisor for Residential Developers

Over 10 years, more than 50 investments, over 20 developers — including ROBYG, Novisa, APSYS, Devita, Denya and Besim. I launch to market, rescue sales, sometimes run a rebrand. Today I take on a few projects a year, because I run each one personally.

I look at marketing the way a board would, not an agency: whether the offer is set right, where money is leaking, whether the CRM tells the truth and whether sales uses the demand you've already paid for.

I know the market not just from spreadsheets. My family has built in Warsaw for generations — from my great-grandfather to my father. That's why I go on site, see the investment in reality and compare the strategy with what's actually being built.

20+ developers

incl. ROBYG, Novisa, APSYS, Devita

50+ projects

Warsaw and Polish market

Diagnosis to result

typically 6–12 weeks

GTM, sales, CRM

pricing, funnel and data in one system

Zbigniew Dukaczewski working on a residential development strategy
Working on the strategy and positioning of an investment.
08Developers' most frequent questions

The questions I hear most often

Short and straight. For the details — an initial project call.

I take over the whole topic and set it up from the start: market and competitor analysis, pricing, positioning, website, creative, campaigns and the funnel with CRM — as one system, before the first ad runs. Then I roll it out and run sales. One point of accountability instead of five vendors to stitch together.

Call: +48 720 960 708Book an initial call