Novisa
19 → 60
units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.
Contact via initial project conversation
Warsaw / Polish market
Warsaw · Polish Market · Residential Developers
When a project isn't selling the way it should — I find where the revenue actually leaks.
I work on new project market entries, active investments that sell below potential, and execution after strategic direction is set.
10+ years in developer marketing20+ developers50+ projectsWarsaw and Polish marketROBYG
For whom
When this kind of engagement makes most sense
I work in three situations — when a project needs not another activity, but a better-structured commercial system.
Sytuacja 1
New project before market entry
When you need to set up a solid go-to-market: offer, positioning, communication, website, CRM, tracking and launch logic — before the budget starts financing chaos.
Sytuacja 2
Active project selling below potential
When leads exist but results leak between advertising, the website, phone calls, follow-up, CRM, discounts and the sales office.
Sytuacja 3
Management wants to regain control over results
When there's a lot of data but little clarity — and the project needs one coherent picture of the situation and concrete decisions instead of six conflicting reports.
What I do
I work in three modes — go-to-market, diagnosis and execution.
I don't enter as another layer of marketing. I enter when a project needs a system — not another activity.
01Go-to-market
Strategy and market entry for new projects
I design market entry from scratch — before the first ad runs and before the first budget złoty is spent.
01
Understanding the developer and project
First meeting. I understand the context, history, goals and market situation. Who you are, what you're building, for whom and why now.
02
Strategic workshop
Together we define project positioning, buyer ICP, value proposition, competitive differentiation and pricing logic.
03
Competitive and market research
Analysis of active projects in the area: pricing, offer, communication, absorption pace, market gaps and the real entry window.
04
Direction, launch plan and execution
Market entry plan: offer, name, communication, website, campaigns, CRM, sales office, tracking. One system, not a collection of random elements.
02Diagnosis & Recovery
Active project selling below potential
I find where results actually leak — not through opinions, but systematic analysis of the process from lead to signed contract.
Funnel diagnosis: lead to contract
Every touchpoint: response time, qualification, scripts, follow-up, attribution. I find where you lose clients you've already paid to acquire.
Offer and pricing analysis
Is the offer correctly positioned against competitors? Is pricing blocking sales? Are discounts eating margin without reason?
CRM and data transparency
Does the pipeline show the truth? One coherent picture for management — instead of six conflicting reports.
Action plan after diagnosis
What to fix first, in what order and on what timeline. Directly, without wrapping it in cotton wool.
03Execution
Implementation, optimisation and scaling
Execution covers both new projects and active investments where results aren't growing as they should.
Situation audit and action plan
Diagnosis of where results leak — and a concrete list of what to fix first. No sugar-coating.
Materials and communication creation
Project website, social media, banners, films, billboard — all consistent with positioning and optimised for conversion.
Budget and campaign management
Planning and execution of campaigns: Google, Meta, portals, OOH. Attribution, reporting and real-time adjustments.
Conversion and sales pace stabilisation
Funnel optimisation, CRM process, lead quality, sales office performance and follow-up mechanics — until pace becomes predictable.
Scaling what works
When mechanics work — we increase budget, reach and pace. Not faster than operational readiness allows.
How I work
The commercial system of a developer — and where results actually leak.
Every project has its system: market, offer, pricing, communication, leads, CRM, sales. When one connection breaks — results drop. I diagnose it, fix it and scale it.
MARKET
POSITIONING
PRICING
COMMUNICATION
OFFER
CRM
SALES
Selected results
Selected results
Concrete numbers, concrete clients. Details and context of each case discussed in a project conversation.
ROBYG
+20%
clients on the same budget — after optimising attribution, lead qualification and sales office response speed.
Devita
2 → 12
units per month — after changing offer positioning and rebuilding the project communication structure.
Full context, scope of work and mode of engagement discussed in a conversation — without marketing fluff.
About
For over ten years I've worked with developers who need more than another campaign.
portrait.jpg
Zbigniew Dukaczewski
Strategic Advisor for Residential Developers
For over 10 years I've worked in residential developer marketing in Poland. I've collaborated with over 20 developers and on over 50 projects, including ROBYG, Novisa, APSYS, Immobart, Devita, Denya, Besim, MUUB and Wolf.
I specialise in launching new projects to market, accelerating sales cycles, funnel optimisation and working at the intersection of strategy, data and sales.
I look at marketing the way a board would, not an agency. I'm interested not only in whether a campaign works, but whether the offer is correctly positioned, where money is leaking, whether CRM shows the truth and whether sales is truly leveraging the demand the company has already paid for.
I know the real estate market not just from spreadsheets and dashboards. My family has been building in Warsaw for generations — from my great-grandfather to my father — and I visited construction sites from an early age. That's why I'm not afraid to visit a project in person, see the investment in reality and compare strategy with what's actually being built.
20+ developers
incl. ROBYG, Novisa, APSYS, Devita
50+ projects
Warsaw and Polish market
Diagnosis to result
typically 6–12 weeks
GTM, sales, CRM
pricing, funnel and data in one system
How collaboration works
From diagnosis to a working system
I enter with questions, not ready solutions. First I understand the project, market and sales mechanics — then we decide what to change first.
Etap 1
Weeks 1–2: Situation diagnosis
Review of offer, sales data, CRM, campaigns and sales office process. Result: one concrete list of where results actually leak — and what to fix first.
Etap 2
Months 1–3: Implementation
Concrete corrections in offer, communication, CRM process, pricing or launch structure. Measured results, not described activities. Typically 60–90 days from first conversation to a working system.
Collaboration format adapted to the project situation — there's no single template. Starts with diagnosis, ends with a concrete, measurable result.