Strategic advisor — marketing and sales for residential developers
Not a banner agency. I step in like a board member: I set up go-to-market, recover sales and connect marketing with the CRM so the investment sells faster and at a higher margin.
10+ years
in developer marketing
20+
developers
50+
projects
Warsaw
and the whole Polish market
02Two situations where I step in
You're entering the market — or you're recovering sales.
Two different problems, one way of working: I take over the topic, build the system and own the result. The board gets decisions to approve, not more reports.
Sytuacja 101
You're entering the market with a new development (or your first company)
I set up the full market-entry package from the start: analysis, pricing, positioning, website, campaigns and funnel as one system. No learning on your project — I've done it with the largest.
I find where the result leaks — between the ad, the website, the phone, follow-up and CRM — and give you a recovery plan. Usually the pace can be lifted without a bigger budget.
The commercial system of a developer — and where results actually leak.
Every project has its system: market, offer, pricing, communication, leads, CRM, sales. When one connection breaks — results drop. I diagnose it, fix it and scale it.
MARKET
POSITIONING
PRICING
COMMUNICATION
OFFER
CRM
SALES
04Complete package
This system isn't theory — it's the package I install for you
Bringing a new development to market: market and competitor analysis, pricing, positioning, strategy, website, creative, funnel and CRM — the whole sales mechanism built and run by one person. Not a patchwork of five vendors.
Sell faster. At a higher margin. Without discounts.
Concrete numbers, concrete clients. Details and context of each case discussed in a project conversation.
Novisa01
19 → 60
units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.
ROBYG02
+20%
clients on the same budget — after optimising attribution, lead qualification and sales office response speed.
Devita03
2 → 12
units per month — after changing offer positioning and rebuilding the project communication structure.
Full context, scope of work and mode of engagement discussed in a conversation — without marketing fluff.
06What I do — beyond strategy, in execution too
Strategy is the start. Results come from execution.
Once the direction is set, I stay with the project and run the implementation — from the investment website, through campaigns, to the CRM and reporting.
01Strategy and market entry
Investment go-to-market
Positioning and offer
Pricing and discount policy
Launch plan
02Execution and materials
Investment website
Google and Meta campaigns
Property portals and OOH
Social media, video, visualisations
03Sales, CRM and data
Sales funnel audit
CRM implementation and clean-up
Attribution and reporting
Follow-up and sales-pace optimisation
07Selected projects
Marketing for residential developers — selected investments
Projects where I worked on market entry, communication and sales — in Warsaw, Wrocław, Łódź, Silesia and the Tri-City.
No commitment · ~30 min · a concrete recommendation at the end
About
For over ten years I've worked with developers who need more than another campaign.
Zbigniew Dukaczewski
Strategic Advisor for Residential Developers
Over 10 years, more than 50 investments, over 20 developers — including ROBYG, Novisa, APSYS, Devita, Denya and Besim. I launch to market, rescue sales, sometimes run a rebrand. Today I take on a few projects a year, because I run each one personally.
I look at marketing the way a board would, not an agency: whether the offer is set right, where money is leaking, whether the CRM tells the truth and whether sales uses the demand you've already paid for.
I know the market not just from spreadsheets. My family has built in Warsaw for generations — from my great-grandfather to my father. That's why I go on site, see the investment in reality and compare the strategy with what's actually being built.
20+ developers
incl. ROBYG, Novisa, APSYS, Devita
50+ projects
Warsaw and Polish market
Diagnosis to result
typically 6–12 weeks
GTM, sales, CRM
pricing, funnel and data in one system
Working on the strategy and positioning of an investment.
08Developers' most frequent questions
The questions I hear most often
Short and straight. For the details — an initial project call.
I take over the whole topic and set it up from the start: market and competitor analysis, pricing, positioning, website, creative, campaigns and the funnel with CRM — as one system, before the first ad runs. Then I roll it out and run sales. One point of accountability instead of five vendors to stitch together.
An agency delivers services — campaigns, creative, reach reports — and waits for a brief. I take responsibility for the result: I know what needs doing, because I've done it with the largest, I build the whole sales system and I report sales, not reach. I don't add to your workload — I take the topic off your plate.
I don't sell banner packages off a price list. The cost depends on the stage of the investment, the scale of the offer and whether we're setting up go-to-market from scratch or recovering sales in an active project. In the initial call I assess the scope and tell you plainly whether I even see a reason to step in.
First a diagnosis of where the result leaks: lead response time, qualification, follow-up, pricing, discount policy and the CRM. Usually the sales pace can be raised without increasing the budget — you just need to fix the mechanics between the ad, the website, the phone and the sales office.
Don't add more marketing to the chaos. I audit the funnel from lead to contract and point to the specific places where you lose clients — then we decide what to fix first and in what order.
Over 10+ years with more than 20 developers across 50+ investments — including ROBYG, Novisa, APSYS, Devita, Denya and Besim — in Warsaw, Wrocław, Łódź, Silesia and the Tri-City.
A systematic review of the whole path from lead to contract: lead quality and cost, response time, scripts, follow-up, attribution, offer, pricing and CRM. The outcome is one clear picture of the situation for the board and a concrete list of priorities — instead of six conflicting reports.
I look at hard sales metrics: absorption pace, lead→meeting→reservation→deed conversion, lead response time, average price per square metre and margin. First we establish the baseline, then we measure the change — so it's clear what worked and how much it delivered. The return usually comes not from a bigger budget, but from recovering sales that already leak today between the ad and the deed.
I don't promise miracles and I don't give a results guarantee — sales also depend on the product, price and market, which I don't fully control. That's why I don't start with a costly implementation, but with a paid diagnosis: if afterwards I judge there's no real room for improvement, I'll say so plainly, before you spend more. The risk isn't my involvement — the risk is doing the same thing for another year and expecting a different result.