Novisa
19 → 60
units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.
Contact via initial project conversation
Warsaw / Polish market
Developer marketing that makes the client see the value before they see the price.
No commitment · ~30 min · a concrete recommendation at the end
Strategy, positioning, pricing and sales in one system — not another campaign.
The client says ‘I want it’ — not ‘how much will you knock off’.
15 minutes is enough for me to assess where the result really leaks.
From a family that has built in Warsaw for generations.
Zbigniew Dukaczewski
Strategic advisor — marketing and sales for residential developers
Not a banner agency. I step in like a board member: I set up go-to-market, recover sales and connect marketing with the CRM so the investment sells faster and at a higher margin.
Trusted me on their investments


I work in three situations — when a project needs not another activity, but a better-structured commercial system.
Sytuacja 1
When you need to set up a solid go-to-market: offer, positioning, communication, website, CRM, tracking and launch logic — before the budget starts financing chaos.
Sytuacja 2
When leads exist but results leak between advertising, the website, phone calls, follow-up, CRM, discounts and the sales office.
Sytuacja 3
When there's a lot of data but little clarity — and the project needs one coherent picture of the situation and concrete decisions instead of six conflicting reports.
Instead of five separate firms speaking in five different voices.
Before the first ad: the developer, the project, the market, the entry window.
What this development is, for whom, and what it truly costs.
Offer, name, site, campaigns and CRM — one coherent launch.
Response time, follow-up and data — you stop losing buyers.
The goal isn't activity. It's a signed notarial deed.
No commitment · ~30 min · a concrete recommendation at the end
Every project has its system: market, offer, pricing, communication, leads, CRM, sales. When one connection breaks — results drop. I diagnose it, fix it and scale it.
Concrete numbers, concrete clients. Details and context of each case discussed in a project conversation.
Novisa
19 → 60
units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.
ROBYG
+20%
clients on the same budget — after optimising attribution, lead qualification and sales office response speed.
Devita
2 → 12
units per month — after changing offer positioning and rebuilding the project communication structure.
Full context, scope of work and mode of engagement discussed in a conversation — without marketing fluff.
Once the direction is set, I stay with the project and run the implementation — from the investment website, through campaigns, to the CRM and reporting.
Strategy and market entry
Execution and materials
Sales, CRM and data
Projects where I worked on market entry, communication and sales — in Warsaw, Wrocław, Łódź, Silesia and the Tri-City.

Baltic Luxury Residence
Aparthotel · Międzyzdroje

Wille Wrocław
Wrocław

Jagodno
ROBYG · Wrocław

Zielony Tarchomin
Warsaw

Zacisze Wilanów
Besim · Warsaw

Harfowa Residence
Warsaw

Bońka
Łódź

Park przy Stawach
Katowice · Silesia

Apartamenty Królewskiej Huty
Chorzów · Silesia

1 Aleja
Gdańsk · Tri-City

Spring View
Denya

Zbigniew Dukaczewski
Strategic Advisor for Residential Developers
For over 10 years I've worked on more than 50 investments for over 20 developers — launching projects to market, rescuing sales, and for some carrying out a rebrand — including ROBYG, Novisa, APSYS, Immobart, Devita, Denya, Besim, MUUB and Wolf. Today I work with a few developers a year, because I take each project on personally.
I specialise in launching new projects to market, accelerating sales cycles, funnel optimisation and working at the intersection of strategy, data and sales.
I look at marketing the way a board would, not an agency. I'm interested not only in whether a campaign works, but whether the offer is correctly positioned, where money is leaking, whether CRM shows the truth and whether sales is truly leveraging the demand the company has already paid for.
I know the real estate market not just from spreadsheets and dashboards. My family has been building in Warsaw for generations — from my great-grandfather to my father — and I visited construction sites from an early age. That's why I'm not afraid to visit a project in person, see the investment in reality and compare strategy with what's actually being built.
20+ developers
incl. ROBYG, Novisa, APSYS, Devita
50+ projects
Warsaw and Polish market
Diagnosis to result
typically 6–12 weeks
GTM, sales, CRM
pricing, funnel and data in one system

Short and straight. For the details — an initial project call.
I don't sell banner packages off a price list. The cost depends on the stage of the investment, the scale of the offer and whether we're setting up go-to-market from scratch or recovering sales in an active project. In the initial call I assess the scope and tell you plainly whether I even see a reason to step in.
7 questions. You answer in your own operation, result straight away. See on which stages — between lead, reservation and deed — you lose the result.
Take the self-checkI write for developers who want to understand their own results before adding another media budget. No narrative. Numbers only.