Sell faster. At a higher margin. Without discounts.

Developer marketing that makes the client see the value before they see the price.

No commitment · ~30 min · a concrete recommendation at the end

I raise the perceived value of the investment above its price.

Strategy, positioning, pricing and sales in one system — not another campaign.

Faster sales. More meetings on site. Fewer cancellations.

The client says ‘I want it’ — not ‘how much will you knock off’.

You sell, you scale, you buy the next plot of land. Off your plate.

15 minutes is enough for me to assess where the result really leaks.

From a family that has built in Warsaw for generations.

Zbigniew Dukaczewski — strategic advisor for residential developers

Zbigniew Dukaczewski

Strategic advisor — marketing and sales for residential developers

Not a banner agency. I step in like a board member: I set up go-to-market, recover sales and connect marketing with the CRM so the investment sells faster and at a higher margin.

10+ years
in developer marketing
20+
developers
50+
projects
Warsaw
and the whole Polish market

Trusted me on their investments

  • Logo ROBYG
  • Logo Novisa
  • Logo APSYS
  • Logo Yuin
  • Logo Denya
For whom

When this kind of engagement makes most sense

I work in three situations — when a project needs not another activity, but a better-structured commercial system.

Sytuacja 1

New project before market entry

When you need to set up a solid go-to-market: offer, positioning, communication, website, CRM, tracking and launch logic — before the budget starts financing chaos.

Sytuacja 2

Active project selling below potential

When leads exist but results leak between advertising, the website, phone calls, follow-up, CRM, discounts and the sales office.

Sytuacja 3

Management wants to regain control over results

When there's a lot of data but little clarity — and the project needs one coherent picture of the situation and concrete decisions instead of six conflicting reports.

Rynek pierwotny · Warszawa
How I work

One person runs the entire sales of a development.

Instead of five separate firms speaking in five different voices.

Today
Naming
Website
Adsmargin leaks
Pricing
Sales officeleads vanish
ZDOne person. One system.
01Go-to-market

Discovery

Before the first ad: the developer, the project, the market, the entry window.

02Go-to-market

Positioning & pricing

What this development is, for whom, and what it truly costs.

03Go-to-market

Market entry

Offer, name, site, campaigns and CRM — one coherent launch.

04Diagnosis

Funnel & CRM

Response time, follow-up and data — you stop losing buyers.

05Execution

First deed

The goal isn't activity. It's a signed notarial deed.

50+
developments
10+
years in development
20+
developers
Book a call

No commitment · ~30 min · a concrete recommendation at the end

How it works

The commercial system of a developer — and where results actually leak.

Every project has its system: market, offer, pricing, communication, leads, CRM, sales. When one connection breaks — results drop. I diagnose it, fix it and scale it.

MARKET
POSITIONING
PRICING
COMMUNICATION
OFFER
CRM
SALES
Selected results

Selected results

Concrete numbers, concrete clients. Details and context of each case discussed in a project conversation.

Novisa

19 → 60

units per month — after redesigning the offer, funnel and follow-up system. Result visible within 9 weeks of diagnosis.

ROBYG

+20%

clients on the same budget — after optimising attribution, lead qualification and sales office response speed.

Devita

2 → 12

units per month — after changing offer positioning and rebuilding the project communication structure.

Full context, scope of work and mode of engagement discussed in a conversation — without marketing fluff.

What I do — beyond strategy, in execution too

Strategy is the start. Results come from execution.

Once the direction is set, I stay with the project and run the implementation — from the investment website, through campaigns, to the CRM and reporting.

Strategy and market entry

  • Investment go-to-market
  • Positioning and offer
  • Pricing and discount policy
  • Launch plan

Execution and materials

  • Investment website
  • Google and Meta campaigns
  • Property portals and OOH
  • Social media, video, visualisations

Sales, CRM and data

  • Sales funnel audit
  • CRM implementation and clean-up
  • Attribution and reporting
  • Follow-up and sales-pace optimisation
Selected projects

Marketing for residential developers — selected investments

Projects where I worked on market entry, communication and sales — in Warsaw, Wrocław, Łódź, Silesia and the Tri-City.

Visualisation of the Baltic Luxury Residence aparthotel in Międzyzdroje

Baltic Luxury Residence

Aparthotel · Międzyzdroje

Visualisation of the Wille Wrocław investment

Wille Wrocław

Wrocław

Visualisation of the ROBYG Jagodno investment in Wrocław

Jagodno

ROBYG · Wrocław

Visualisation of the Zielony Tarchomin investment in Warsaw

Zielony Tarchomin

Warsaw

Visualisation of the Zacisze Wilanów investment in Warsaw

Zacisze Wilanów

Besim · Warsaw

Visualisation of the Harfowa Residence investment in Warsaw

Harfowa Residence

Warsaw

Visualisation of the Bońka investment in Łódź

Bońka

Łódź

Visualisation of the Park przy Stawach investment in Katowice

Park przy Stawach

Katowice · Silesia

Visualisation of the Apartamenty Królewskiej Huty investment in Silesia

Apartamenty Królewskiej Huty

Chorzów · Silesia

Visualisation of the 1 Aleja investment in Gdańsk

1 Aleja

Gdańsk · Tri-City

Visualisation of the Spring View investment by developer Denya

Spring View

Denya

Regions where I worked on investments:

Plus projects for Hevi, Devita, TWG, Besim and Primacasa, among others — I discuss the context of each in a call.

Let's talk about your investment
About

For over ten years I've worked with developers who need more than another campaign.

Zbigniew Dukaczewski

Zbigniew Dukaczewski

Strategic Advisor for Residential Developers

For over 10 years I've worked on more than 50 investments for over 20 developers — launching projects to market, rescuing sales, and for some carrying out a rebrand — including ROBYG, Novisa, APSYS, Immobart, Devita, Denya, Besim, MUUB and Wolf. Today I work with a few developers a year, because I take each project on personally.

I specialise in launching new projects to market, accelerating sales cycles, funnel optimisation and working at the intersection of strategy, data and sales.

I look at marketing the way a board would, not an agency. I'm interested not only in whether a campaign works, but whether the offer is correctly positioned, where money is leaking, whether CRM shows the truth and whether sales is truly leveraging the demand the company has already paid for.

I know the real estate market not just from spreadsheets and dashboards. My family has been building in Warsaw for generations — from my great-grandfather to my father — and I visited construction sites from an early age. That's why I'm not afraid to visit a project in person, see the investment in reality and compare strategy with what's actually being built.

20+ developers

incl. ROBYG, Novisa, APSYS, Devita

50+ projects

Warsaw and Polish market

Diagnosis to result

typically 6–12 weeks

GTM, sales, CRM

pricing, funnel and data in one system

Zbigniew Dukaczewski working on a residential development strategy
Working on the strategy and positioning of an investment.
Developers' most frequent questions

The questions I hear most often

Short and straight. For the details — an initial project call.

I don't sell banner packages off a price list. The cost depends on the stage of the investment, the scale of the offer and whether we're setting up go-to-market from scratch or recovering sales in an active project. In the initial call I assess the scope and tell you plainly whether I even see a reason to step in.

Tool · 2 minutes · you send nothing

See where your sales funnel is leaking.

7 questions. You answer in your own operation, result straight away. See on which stages — between lead, reservation and deed — you lose the result.

Take the self-check