I pulled the NBP transaction data for Q4 2025.
Warsaw: secondary market PLN 16,750/m². Primary PLN 16,583/m².
Kraków: same pattern.
Nobody is saying this out loud, because it breaks a comfortable narrative.
The secondary market — in the prices actually paid, not listed — is more expensive than the primary market. For the first time.
What this means
The premium on “new” has vanished. Not gradually — it's gone. A developer no longer wins on novelty alone. You win on a specific location, a specific product, and a specific value proposition — or you lose on price to the secondary market, which has a better spot and move-in-ready condition.
What this means for your positioning
If your positioning today reads “new, modern, energy-efficient” with no answer to the question “why here, and why at this price” — the secondary market is already beating you.
Not on price. On perceived value.