Contact via initial project conversation
Warsaw / Polish market
Service
Marketing and sales for retail units and ground-floor commercial space in a development
Retail units and commercial space are not “flats on the ground floor”. They are a different product, a different buyer and a different purchase decision — sold alongside the residential part, usually to an entirely different client. I set them up as a separate track within one sales system for the whole development.
Book an initial callWhy commercial space needs its own track
An apartment is bought to live in; a retail unit is bought for a business or for rental yield. An investor calculates the capitalisation rate and tenant potential, while a business tenant looks at location, the shopfront, footfall and the neighbours. That is a different language, different arguments and different channels than reaching an apartment buyer. Folding the units into the same communication as the flats usually means the ground floor sells last and at the deepest discount — even though it can be the hardest part to move and, at the same time, the most profitable part of the project.
What I actually set up
I treat the commercial space as a separate product with its own positioning and its own funnel, tied into the rest of the investment and a shared CRM — so the board sees one picture of sales, not two reports that don't add up.
- Positioning the units for the right audience: an investor buying for rental versus a business tenant buying for their own operation
- Investment case: rental potential, neighbourhood profile, footfall, accessibility and price-per-metre logic
- Separate materials and channels: commercial and office portals, contact with chains and local tenants, reaching investors
- The role of commercial space in the whole investment's story — ground-floor services as a selling point for the apartment buyer
Part of a system, not a standalone service
I don't sell “handling retail units” in isolation from the rest. Commercial space only makes sense once it's tied to the apartment offer, the website, the campaigns and the work of the sales office — because one well-chosen ground-floor tenant raises the value of the whole development, while badly run commercial space can lower it. That's why I look at it from the level of the entire go-to-market, not a single listing.
Frequently asked questions
Are retail units sold the same way as apartments?+
No. It's a different buyer and a different decision: an investor calculates rental yield, while a business tenant looks at location, the shopfront and footfall. That calls for separate positioning, different arguments and different channels than apartments — while staying consistent with the whole development.
Do you handle the commercial space separately or together with the residential part?+
Usually together. I run the commercial space as a distinct sales track, but within one system and a shared CRM — so the ground floor and the apartments work for each other rather than competing for the same budget and attention.
When should retail-unit sales be addressed in a project?+
Ideally at the planning stage, not after the apartments are sold out. Positioning and tenant selection set early raise the value of the whole project; commercial space left for last usually moves slowest and at the deepest discount.
Have an investment that needs a better result?
Let's talk about the project's situation — no obligation. First I assess whether I see real room for improvement, and I tell you plainly what first move makes sense.